The Dos and Don’ts of ChatGPT

Are you really the author of your written content? Recent technological advancement has given the option to create documents using ChatGPT. This artificial intelligence tool has caused much controversy. Does using AI somehow make your blogs and articles pieces of unauthentic text? While you can certainly produce a conversational piece of writing quickly and effortlessly, the question remains whether you should be using ChatGPT regularly. Some people like it and some hate it. Either way, here are tips on how to use it appropriately, especially if you work in content marketing. This list will help you benefit from it instead of getting into sticky situations from using it.

What is ChatGPT?

ChatGPT is a chatbot that generates text based on information you provide. It is the most human-like AI content creator available today.  Inputting a few parameters lets the chatbot understand the tone you want to use, the topic you want to speak on, and the goal you are aiming for with your content. It will generate a written piece based on the specifics you enter. Companies are using ChatGPT for writing everything from blogs to social media posts and contracts. 

Here are some great tips on how to use ChatGPT.

Dos

ChatGPT can be beneficial in many ways.

• Idea Creation – The more specific you are when using ChatGPT, the better information you will get. Be sure to include the word count you want, the target audience you need to reach, any highlights you want included, and the desired format of your written piece. When you receive your AI results you can sift through the generated data to come up with ideas of your own. This helps with researching topics, and it cuts down on time spent scouring website after website to come up with useful information.

• Topic Generation – Are you stuck trying to come up with a catchy topic for your marketing e-mail or blog? AI tools can quickly generate a variety of topics. Sometimes all you need to write a good piece is a little head start. Rework the information you receive using your own wording to write a unique content piece.

• Editing – ChatGPT is a great editor. While it doesn’t replace a human editor it does take some of the load off. Input an entire content piece into the AI system and watch as it fixes errors while adding clarity to overcomplicated sentences you may have written. All you must do is let ChatGPT analyze. Of course, it is necessary to go over the revised content to ensure it makes sense, delivers the message you are trying to get across and is in your own words.

Don’ts

Beware of the traps you can fall into using ChatGPT.

• Copy Word for Word – Never use ChatGPT text as your entire content. Doing this comes off as ingenuine and repetitive plus some information generated through AI could be subject to copyright. Google flags content marketing written by AI since this is against Google’s guidelines. You will diminish your ranking and your audience when all your content is produced through AI. Yikes!

• Believe It All – Though ChatGPT can be a great writing assistant you need to be wary of what it says. It is not human therefore will misinterpret certain things because it doesn’t understand to the level of a human brain. It might also give you the wrong information. Always verify the information you receive through AI because your reputation and consumer trust depend on it.

• Forget About Your Brand – Don’t forget that you have a personality just as your brand has a tone and messaging. Incorporating the information that you receive from ChatGPT with your vibe helps you stay true to your audience. Show off what sets you apart from others. Originality and transparency go a long way in staying true to your target audience.

Figuring It Out

It is up to you how you want to revolutionize your marketing tools.

ChatGPT will continue to evolve and as long as you are careful with how you use the data your content marketing strategies will benefit. AI technology can help get you from a blank page to a page full of content quickly. Just remember to stay connected to your audience and provide clear, useful information. At Digital Monk Marketing we can guide you on the right path using digital tools that enhance your business.