Selecting the Right SMO Service for Your Business: Factors to Consider

There are billions of social media users.  When you want to extend your reach, a great way to advertise your business is through social media. Are you ready to present your brand globally? Navigating social media can be tricky but working with an SMO company in Canada can get you on track to reap the rewards of using social platforms. Taking care of your social media optimization requires a well-devised plan to focus on your target audience.

What is Social Media Optimization?

SMO (social media optimization) is a digital strategy to grow your audience through social channels such as Facebook, Instagram, and LinkedIn. It also helps in retaining your current target audience.

SMO is connected to SEO (search engine optimization) in that they both aim to raise awareness of your brand. While SEO is focused on visibility through search engines, SMO focuses on visibility and customer engagement solely through social media channels.

SMO Services in Canada – The Guide

Each platform requires well-thought-out strategies because each has a different focus and audience demographic.   Here are a few SMO tips to implement.

• Focus on What You Are Aiming For – What are your goals? What kind of audience are you wanting to engage? Answers to these questions help determine which type of social media platforms to use. Make sure your goals are measurable so you can use an analytics tool to see what works and what doesn’t then adjust accordingly.

• Hashtags and Keywords – Know how to use hashtags and what keywords are important to put in your posts. You want people to find you through their social searches so include words and phrases that will attract your target audience. The number of hashtags will vary depending on which platform you use.  For instance, Facebook tends to prefer two to three hashtags whereas Instagram reacts better to around ten.

• Language – When creating content make sure it is positive, relevant, and creative. You never want to come off as pushy or repeat statements over and over. This will cause you to lose followers. No one wants to be force-fed information. It should flow naturally. Try to engage your followers with questions and by responding to their comments. This shows people that you care about their input leaving them with a positive impression of your brand. Nurturing the relationship helps them in becoming a customer.

• SEO – Since SMO and SEO are closely connected it is vital to pay attention to both. Pay attention to the URLs, making sure it describes what your content is about. This informs your audience and Google thereby affecting your SEO performance. Search engines want to know your content is relevant. An SMO company in Canada can help ensure your content is SEO and user-friendly.

• Grab Attention – Captivating headlines encourage potential customers to click and read further.  This type of intriguing, quick hook is essential to your social media content. Most digital users are looking for a fast find and short read, something that gets to the point right away. Speak to them through a punchy caption so they click on your profile and get one step closer to becoming a customer. Competition is fierce and a catchy header is a great way to stop people from scrolling and instead, click on your post. Emojis also help to entice a user so use a few of these in your headline.

• Scheduling – Schedule your posts during the optimal day and time. What is this? Do some research to find out when your audience is most active on each of the platforms you use. Scheduling your posts during peak times gives them a higher chance of being seen. Be mindful of overwhelming your audience with too many posts which can seem spammy after a while. Each platform differs in the number of posts that work the best. Stick to the standard for the best results.

• Bring Them to Your Website – Lead your social followers to your website using links and buttons on social. You can create mini blog posts to attract your followers to read the related blog on your website.

Social Exploration

By exploring a variety of content and using the power of social media you can elevate your business. Just remember to stick to posts that connect with your brand and show off its personality. A team of experts at an SMO company in Canada can get you on track to exponential growth. The ins and outs of social media can be confusing but when you connect with us at Digital Monk Marketing we can guide you along the way.