Social Media: A Marketing Tiger that Elevates Your Business

Social media is powerful. It is one of the most powerful tools in your marketing strategy.  Why should you be active on channels like Instagram and TikTok? Posts are created to attract attention. When a post is liked, talked about, shared, and accompanied with interesting content and images, it leaves a strong, lasting memory. This leads to new business. Are you ready to include a social media marketing strategy that works for your business? Check out the tips below to get started on an influential journey.

First…

What is Social Media Marketing?

Social media marketing is a way to connect with your target audience. Using various platforms you can intrigue, delight, and persuade people to learn more about your product or service, eventually leading them to purchase what you offer. It is also a way to stay connected to your current customers so that they remain loyal to your brand.

The 5 Main Aspects of Social Media Marketing

1. Profile Optimization – Ensure you have links that work, a call-to-action, and everything you post is accurate and complete.

2. Posting – Create posts that are entertaining, insightful, and relevant to your audience. Always include photos or videos in your posts to grab the attention of your readers.

3. Engaging – Be in the moment with your followers, likers, sharers, commenters, and influencers by communicating with them regularly.

4. Advertising – Promote your content through paid placements on social channels.

5. Measuring – Complete reports on what is working and not working for your business based on the data from each platform and using website analytics.

Tips to Elevate Your Business Through Social Media

Posting an image and some content may seem simple but is a lot more complicated than you think.  You can accomplish this by focusing on what your customers want.  Here are some tips.

• Human-Centric Presence – People connect more to others when they can relate to them and understand what they are saying. This is why, as a brand, you should show authenticity.  When writing your posts, make sure to create content that speaks to your brand personality. It should be fully written by you instead of using AI or copying and pasting another author’s words into your piece. Using current articles as a resource is good, but never plagiarize, which can get you into a sticky situation. Your customers will be able to tell the difference between you and someone or something else.

• Consistency – Posting consistently is a social media marketing strategy that works wonders.  This is a way your audience comes to count on you. People are creatures of habit and enjoy being entertained. To hold their interest, regular posting is crucial. Algorithms like updated, and consistent posting are important as well. When you leave someone in the dust for a while they wonder where you went so remember to post on a schedule whether it be daily or 4 times a week. 

Consistency is part of building healthy communication. Respond quickly to questions and comments that come in so as not to leave someone wondering if they can really count on you. If they lose faith in you (your brand) then your business loses a customer.

• Be a Chameleon – When it comes to social media for business you need to have an array of different posts from pictures to videos to stories. Stimulating and entertaining images keep your audience engaged. Check your analytics regularly to know what types of posts do best for your business and when.

• Focus – You don’t need to be on every social channel at the same time. Focus on a few channels that are strong with your target audience. This will allow you to provide detailed content for your specific type of audience.

• Highlight – What is your unique selling proposition? Think of the thing that makes your company different and highlight this in your social media postings. You will stand out from your competitors as long as you connect the benefits of your product or service to your USP.

And…

Have fun with social media. Whimsical posts emphasize your passion and leave a lasting impression on your target audience.  Discover what works for each of your channels by trying out a variety of different tactics and options.  Elevate your brand with a social media marketing strategy aimed at your customers. Here at Digital Monk Marketing, we are here to help by offering you our social media and content marketing services.