How to Engage Customers with Video In 2023?

It’s everywhere and for good reason! Moving images and captivating content delight the senses, stimulate interaction, and persuade your target audience to become customers. So, if your company is looking to sell a product or service, you should be taking advantage of the many benefits of video marketing. Do you have a new campaign coming up? The power of video can help market to the right customers and increase conversion rates.

Ready, Set, Animate

Video elevates your information making it exciting for the user to grasp the product or service you are trying to promote. Carefully crafted short clips ignite curiosity and lead to wanting more.  You might be new to using video content so here are some tips.

• Engage customers by incorporating lots of colour and special effects. Bold images make you stand out from competitors.

• Make sure your video is quick to load. People lose interest fast. If they are unable to view what they want without it continuously buffering, they will head to another site.

• Everything in your video should be accurate to build trust with your audience.  Whether it be the font or the transitions of the images, make sure things are spelled correctly and the production is presented clearly. A blurred image can lead to a blurred mind which may cause confusion with your brand.

Getting Down to the Nitty Gritty

For more detail on how to make your product or service shine through using video remember to incorporate the following:

• Digestible Content – Even though most people would rather watch video content than read about your products and services, they still want short segments. If you have a lot to say, break it up into short segment videos spread out over a week. That way your audience can look forward to continuing to learn about your brand without feeling overwhelmed. Statistically speaking, people only remember about five things at a time. Too much information all at once is an overload. Keeping your videos short helps your viewers remember what you are offering.

• Diversity – There are several types of videos you can create including interview style to explainer or documentary-style videos. Additionally, some videos incorporate real humans or videos with cartoon-like images. Offering your audience a variety of ways to learn keeps them intrigued by captivating their senses and appealing to their emotions. 

• Hot Topics – Engage your listeners with topics that are currently popular in the media by connecting them to your business. When you can hit on a subject that is already being searched for and connect it to your brand you are more easily able to win over an audience.

• Interactive – Video allows you to involve your audience. Quizzes or animation that changes with a click are engagement tactics that work. This encourages your target market to interact with your brand instead of just being an onlooker. Take it a step further and ask questions about what they want to see next, giving them the feeling of influence over your products. Engage with people who are engaging with your business. Frequent and regular communication shows them you care and helps them become loyal customers.

Steps to Create a Video that Sells

• Objective – What is the purpose of making your video? Are you looking to market a new product or provide information on a service? Either way, you want to drive interest, so they become a customer.

• Prepare – Have a plan of action about how you want your video to look and what you want to say.  Write the script for the movements you want on camera. End your video with a great call to action that is memorable and holds the audience’s attention. A good ending keeps them coming back even if they get distracted for some time.

• Editing – Does everything look the way you want it? Edit and adjust as you go to ensure the results are golden. After all, video marketing is your key to improving sales.

Bonus Information

Whether or not you currently have text on your videos, subtitles are a great way to expand your reach. This works well for people who are hearing impaired or if someone wants to watch a video but is unable to put the sound on in a public setting.   

Promote your videos through social media, e-mails, and blogs. Add in tidbits of information from your video and a link to the whole production. Teaser videos encourage people to seek out more about your business.

Knowledge to Escalate Your Business

Now that you have learned some marketing tactics to promote your products, services, and brand you can begin video marketing.  At Digital Monk Marketing, we give you insight into the world of marketing, both written and visual aspects. Are you ready to delve in even more?