The Evolution of Digital Advertising: Trends and Innovations

To grow your business, you need to keep up with trends and innovations in the digital world. Incorporating relevant changes into your digital marketing efforts will provide positive results. Pay-per-click advertising, social media posts, and blogs are all forms of content that can garner the attention of potential clients. When used correctly, your digital marketing efforts convert these leads into devoted customers.

Top Online Marketing Trends and Innovations

• Rise of Automation – By using machine learning you can cut down on your research time and spend more time composing relevant material.  AI tools work well when you provide plenty of details like a clear focus, keywords, and style of content. A rough draft is created for you to edit and personalize to represent your business’ voice. Never use the AI version word for word as it can come across as disingenuous or outdated depending on the system used and is plagiarism.

AI searches the internet for data from a variety of sources and selects critical information from each website. Leveraging artificial intelligence for content creation can save you time and money. It can take hours for you and your team to compose relevant material, e-mails, web copy, and marketing material aimed at your target audience. With AI the legwork is done for you in a fraction of the time.

AI lends itself to efficiency in design for pay-per-click advertising. Your PPC company uses automation to provide several unique design ideas that incorporate brand-relevant material. Automated bidding strategies can analyze historical data to predict the best timing for your PPC ads. Artificial intelligence makes your marketing efforts stand out with smart targeting options driven by analytics of performance data.

• Alignment of Values – When you relate to someone you feel more connected and are more likely to get to know them on a deeper level. The same goes for your brand. When people align with your brand’s values, they have a more personal experience which deepens their interest and trust in your business. This increases the chances of them becoming a customer.

It is more important now than ever to show your business’ efforts for social good. Five ways to promote corporate social responsibility are:

1. Donate to a cause that aligns with your business values.

2. Show transparency and authenticity in everything you do.

3. Incorporate ideas from your employees.

4. Avoid limitations and make an effort to promote all people with varying social ideas.

5. Advocate for the growth of your community or the good of the environment.

• Personalized Experiences – When your voice is heard it instills a positive feeling. Ensure your business creates a personalized experience for its customers by listening to them and responding accordingly. AI is a great tool to help analyze data from your past customers, so you understand what their patterns and preferences are. This can be used to tailor marketing campaigns and improve your conversion rates.  AI can generate social media ads during times your customers are online to really leverage your return on investment (ROI).

• Integration of Voice Search – A new opportunity has arisen for your business to connect with its customers through natural language. People speak into their phones, using Alexa or some other AI bot while searching the internet for answers to their queries. By seamlessly integrating conversational questions and answers in your blogs and web content, you grab the attention of search engines and many possible customers.

• Emphasis on the Visual – Video is a popular form of capturing people’s attention. When you show yourself or your employees in your video you personalize your customer’s experience. Incorporating user-generated video testimonials has a powerful impact on how your audience engages with your brand. Consumers trust other consumers and view their comments as authentic. It is relevant to note that captivating video grabs attention and is a worthy social marketing strategy.  

Finding Your Digital Marketing Space

Digital marketing continues to evolve with new techniques and strategies. Building your brand requires a continuous effort to encourage client interaction, create intrigue, and build relationships. At Digital Monk Marketing, we can help you navigate the essential trends and innovations that are dominating the space now. Whether it is pay-per-click advertising or another form of marketing, always be true to your brand, its values, and what it stands for. Connection is key.