From Hidden in Search to Calgary’s #1 Ford Dealer
How Metro Ford Revved Up Results with Digital Monk Marketing
Client
Metro Ford – Calgary, Alberta
Industry
Automotive Dealership
Services Provided
SEO, Google Ads, Local SEO, Performance Tracking
Timeframe
12 months
About Metro Ford
Metro Ford has been a trusted name in Calgary’s automotive scene for years. But like many great local brands, their online presence wasn’t quite keeping pace with their showroom success. Competitors were showing up higher online, ad costs were climbing, and the digital side needed a little fine-tuning.
The Challenge
Even top-tier businesses may struggle to stand out when their competitors dominate search rankings. Similarly, Metro Ford had the brand reputation—it just needed online visibility to match.
“Competing dealerships were outranking them, ad costs were rising, and online visibility wasn’t fueling enough real leads.”
Our team identified three main issues with Metro Ford Digital presence:
- Less keywords (47) ranked in Google’s Top 3.
- Key terms like “Ford Dealer Calgary” and “Ford Dealership” weren’t on page one.
- Ads were generating clicks, but not enough conversions.
They needed a strategy that boosted traffic, leads, and calls; without wasting ad spend.
“They had horsepower. They just needed the right digital engine.”
Our Targets
3 main goals that we planned to achieve
Boost Metro Ford to Calgary’s top-ranked Ford dealership online
Optimizing ads to reduce costs and improve conversions.
Drive more qualified leads and showroom visits.
The Strategy
We started with a full digital tune-up: part SEO surgery, part PPC precision.
A Full-Throttle SEO Transformation
- Rebuilt on-page content and optimized metadata.
- Added structured schema for better search visibility.
- Targeted transactional keywords (Ford Dealer, Ford Finance, Pre-Owned Ford Calgary).
Putting Metro Ford on the Local Map
- Enhanced Google Business Profile (GBP) for higher map rankings.
- Built local citations and consistent NAP listings.
- Created geo-focused landing pages for local intent.
Rebuilding Ad Campaigns for Maximum ROI
- Split campaigns by car model (F-150, Mustang, SUVs, etc.).
- Optimized ad copy, keyword bidding, and extensions.
- Focused on conversion-ready audiences instead of broad clicks.
The Implementation
12 months of action, executed with championship-level precision:
- Monthly SEO audits and content refreshes.
- Continuous A/B testing for ad creatives.
- Dynamic keyword tracking and reporting dashboards.
- Weekly GBP posts with trackable CTAs.
The Results
Finally, our planning turns into performance.
| Keyword | Ranking (August 2024) | Ranking (August 2025) |
|---|---|---|
|
Ford Dealer |
#32 |
#1 |
|
Ford Dealership |
Not ranked |
#1 |
|
Ford Car Dealerships |
#88 |
#1 |
|
Ford Places Near Me |
Not ranked |
#5 |
|
F-150 for Sale |
Not ranked |
#9 (a key success from our truck-focused strategy) |
| Metric | August 2024 | August 2025 | Growth |
|---|---|---|---|
|
Keywords in Top 3 |
47 |
69 |
+46% |
|
Keywords in Top 10 |
92 |
239 |
+160% |
|
GBP Views |
76K |
98.8K |
+30% |
|
Website Visits |
19.7K |
23.3K |
+30% |
|
Direction Requests |
11.9K |
12.7K |
+6.4% |
|
Calls |
8.4K |
9.1K |
+9% |
- CTR %
- Cost per Lead %
- ROAS x
“Our strategies put Metro Ford in pole position,making sure customers could easily spot and choose them.”
Key Learnings
This campaign gave Digital Monk valuable insights and lessons we can carry forward.
Local SEO steals the spotlight
Being easy to find is half the battle.
SEO and PPC
Work hand in hand and achieve consistent growth
Niche focus wins
Owning the F-150 keyword cluster positioned Metro Ford as Calgary’s truck authority.
Reverse-engineered blogs
Turned research-driven readers into qualified leads.
Transparency builds trust
Both clients and search engines notice honesty.
Optimization is a never-ending race
Small tweaks can pack a big punch.
“Digital Marketing is not a short sprint on the Trans-Canada Highway. It’s a full season, and Metro Ford is in the lead now.”
The Bottomline
From nearly invisible to absolutely unmissable, Metro Ford’s transformation is a testament to Digital Monk’s strategy.
Want to see what your brand can do when the right team is in the driver’s seat?