From Hidden Gem to Local Favourite
Turning Expertise into Visibility and Real Patient Demand
Client
Met Blinds - Calgary
Industry
Residential & Commercial Window Coverings
Services Provided
Website SEO, Google Business Profile Optimization, Meta Ads
Timeframe
Multi-month growth phase across 2025
About Met Blinds
Met Blinds is a local blinds and window coverings provider focused on residential customers in Calgary and nearby areas. While the business had strong service quality and market presence, its digital visibility was not consistently translating into sustained discovery and inquiries.
They needed three things working together:
- SEO to build long-term presence
- GBP to drive local intent
- Meta Ads to generate steady interest
So the focus became simple:
Get found more. Get clicked more. Get contacted more.
Strategic Focus
The engagement centered around three primary growth channels:
- Improving organic visibility for product and location searches
- Strengthening Google Business Profile to capture local intent
- Running paid campaigns to sustain visibility and engagement
Each channel was optimized to support the others, creating a more consistent flow of discovery and interaction.
Search Performance & SEO Growth
Within a focused optimization period, website visibility began showing measurable improvement.
Over the last 60 days of tracked performance:
- 32.3K total impressions from search results
- 499 total clicks
- 1.5% average CTR
- Average search position around 33.5
This reflected increasing presence across key product and brand-related searches.
Authority & Backlink Development
To support long-term ranking stability, efforts were also focused on strengthening domain authority.
Results included:
- Growth in referring domains over time
- Expansion of backlink volume
- 20+ domains with authority scores of 40+ linking to the website
This improved trust signals and supported broader keyword visibility across product categories.
Keyword Expansion
As content and authority grew, new rankings started appearing.
New keyword movement included:
- “metblinds” → #1
- “met blinds calgary reviews” → strong position growth
- “blinds calgary” → ranking improvement
- “modern zebra blinds” → new discovery keywords
This showed one key shift:
The brand was moving from name searches → to product discovery searches.
Google Business Profile Momentum
Local intent engagement showed consistent improvement across key user actions.
Between April and August:
- 25% growth in profile interactions
- 31.9% increase in calls
- 50.5% increase in website clicks
- 5.1% growth in direction requests
Paid Ads Creating Demand (Meta + Google)
Paid campaigns were structured to maintain steady exposure and capture users already in the consideration stage.
Across the campaign window:
- 1.3M+ total impressions
- 15,000+ clicks
- 707 total results generated
- CPC dropped from ~$2.45 → ~$1.33 over time
- CTR improved month-to-month
Engagement strengthened consistently:
- Higher click-through rates
- Lower cost per click
- More conversion activity
This added short-term demand while SEO handled long-term growth.
What This Meant for Met Blinds
The business began showing up more often:
- In search
- On maps
- In social feeds
More visibility led to more clicks.
More clicks led to more conversations.
And over time, those conversations started turning into inquiries.
Key Growth Indicators
- 32.3K search impressions in 60 days
- 499 search clicks
- 50.5% increase in GBP website visits
- 31.9% increase in calls
- 707 campaign results
- 1.3M+ ad impressions
- 20+ high-authority referring domains
The Bigger Picture
For local service brands like Met Blinds, growth isn’t just about showing up in search, but also about showing up at the right moments.
Be found
Appearing when people searched for products and nearby solutions.
Be trusted
Building credibility through consistent presence and visibility.
Be contacted
Turning that trust into real enquiries.
Let’s build a system that brings customers to you. Consistently.