Building Authority, Visibility & Patient Demand Through Full-Stack Digital Growth
Turning Expertise into Visibility and Real Patient Demand
Client
MD Skin Lab – Toronto
Industry
Medical Aesthetics / Skin Clinic
Services Provided
Website SEO, Google Business Profile SEO, Meta Ads, TikTok Ads
Timeframe
Ongoing
About MD Skin Lab
Toronto’s well-established skin clinic with strong medical offering, premium treatments, and steady word-of-mouth demand. We focused on helping their online presence match that standard.
They weren’t fully dominating high-intent searches. Key treatment pages had potential but weren’t capturing maximum traffic. And their digital footprint needed structure, consistency, and scale.
The goal wasn’t more activity. It was building a name people instantly respected.
What We Set Out to Do
Our goal wasn’t just to attract more traffic to the website. It was to turn MD Skin Lab into a recognizable name across search, local discovery, and social attention.
So we focused on three pillars:
- Search visibility
- Local presence
- Social demand generation
Strategic Insight
In aesthetic medicine, people don’t just look for clinics.
They research treatments.
Our strategy from day one was simple. Lead with the procedures. Build visibility around what people were already searching for and let the right audience find MD Skin Lab at the exact moment they were ready to act.
The focus was on attracting people with real intent, because that’s what turns interest into actual patients.
Phase 1
Strengthening the SEO Foundation
We began by reinforcing the technical and content backbone of the website.
The early indicators were promising:
- Organic traffic climbed to 3.2K+ monthly visits ↑
- Organic keyword visibility grew to 2.2K+ ranking terms ↑
- Referring domains expanded to 136+, with high-authority backlinks reaching DA 80 ↑
These weren’t random spikes.
They were signs of a site gaining trust in Google’s eyes.
The performance overview shows organic presence trending upward while AI search visibility expanded across major platforms, confirming stronger discoverability.
Phase 2
Expanding Search Reach & Content Visibility
Once the technical structure was stable, we focused on visibility.
Within a short time:
- The site grew to 537 indexed pages ↑, dramatically increasing searchable surface area.
- Google began actively crawling and recognizing fresh content quickly.
This created a snowball effect.
- More pages
- more rankings
- more impressions
- more clicks.
Phase 3
Traffic & Engagement Acceleration
Over a recent 28-day period, performance showed strong momentum:
- 4.04K clicks
- 353K impressions
- ~25–34% growth in visibility and engagement
- Average ranking position improved from 14.8 → 13.1
These numbers show a clear shift from presence to performance.
According to the performance chart, this growth was tied to optimizing high-impression pages and expanding content around winning keywords.
Phase 4
Treatment Pages Driving Demand
Some of the biggest wins came from service-specific pages.
Top performers included:
- Homepage clicks ↑ 31% (1.04K)
- PRF Under Eye page ↑ 72% (659 clicks)
- Hale Derma Spray page ↑ 45%
- Exosomes page ↑ 8%
This tells a powerful story:
“Patients weren’t just finding the brand. They began to find treatments.”
And treatments convert.
Phase 5
Dominating High-Intent Keywords
The keyword portfolio reached a strong position across competitive search terms.
Many tracked keywords landed in Position #1, including:
- Masseter Botox
- Microneedling Toronto
- Under eye filler
- PRF treatments
- Brand terms
Several others ranked between positions 2–6, sitting just one push away from the top spot.
This positioned MD Skin Lab as a visible authority in high-value medical aesthetic searches.
Phase 6
Website Performance & User Experience
Beyond SEO, the site maintained strong technical health across:
- Performance
- Accessibility
- Best Practices
- SEO scoring
The goal moving forward was pushing these scores into the 85–90+ range through speed optimization, script cleanup, and technical refinement.
Because better experience = better conversions.
Phase 7
Social Demand Layer (Meta + TikTok Ads)
While SEO built long-term authority, Meta and TikTok Ads created immediate attention and steady traffic around key treatments and services.
Campaigns were structured around individual procedures, skincare products, and service-based creatives to capture users at different intent levels.
- 6,000+ reach and 13,000+ impressions across major campaigns
- 357+ link clicks from service-focused ads
- CPC as low as $0.12, with overall ranges between $0.12–$2.65
- 324 landing page visits from high-performing campaigns
- Microneedling & Exosomes ad drove 230 clicks with a 7.66% CTR
- Anti-wrinkle campaigns consistently generated steady engagement and traffic
Treatment creatives stood out in particular:
- 2,732 sessions
- 5 orders
- $904 in tracked sales
Key Growth Signals
- 3.2K+ organic traffic
- 2.2K+ ranking keywords
- 353K impressions in 28 days
- 4.04K clicks (+30%+)
- 537 indexed pages
- DA-80 quality backlinks
- Multiple treatment pages driving high engagement
- Several high-volume keywords ranking #1
The Real Impact
This wasn’t one tactic.
It was an ecosystem.
SEO increased visibility.
GBP increased local trust.
Meta and TikTok increased attention.
Content increased authority.
Together, they positioned MD Skin Lab as a recognizable name in their space.
The Big Picture
MD Skin Lab didn’t just grow online.
They became easier to discover, easier to trust, and easier to choose.
And that’s what real digital marketing should do.
Let’s build authority, not just ads.
Let’s create visibility that compounds.