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When Luxury Finds Its Audience

Building High-Performance Sales Engine Through Precision Meta Advertising

Client

Luxe Du Jour - Calgary (Alberta), Irvine (California)

Industry

Luxury E-commerce

Services Provided

Meta Ads

Timeframe

3 months (Ongoing)

About Luxe Du Jour

LDJ operates in the luxury accessories space, where brand perception, product presentation, and customer intent all play a crucial role in purchasing decisions.

We didn’t just want to run ads. The target was to create a performance-driven system that could scale traffic, maintain efficiency, and convert attention into consistent revenue.

LDJ Digital Case Study

A Plan Built for a Premium Brand

In true Digital Monk style, we shaped a layered campaign structure designed to meet buyers wherever they were in the funnel.
  • Lookalike audiences for new customer acquisition
  • Catalog-based campaigns for product discovery
  • Remarketing campaigns to convert returning visitors
  • Sales-focused campaigns designed to capture purchase-ready users

The result was powerful visibility. LDJ stayed in front of fresh eyes while continuing to re-engage audiences already familiar with the name.

Engagement & Traffic Performance

Campaign data showed strong interaction levels across multiple audience segments.

Lookalike Campaign Performance

  • 77,230 impressions
  • 32,065 reach
  • 2,087 link clicks
  • CPC: $0.59

Catalog Sales Campaign

  • 52,767 impressions
  • 26,766 reach
  • 1,341 link clicks
  • CPC: $0.40

Adv+ Sales Campaign

  • 29,253 impressions
  • 17,604 reach
  • 899 link clicks
  • CPC: $0.59

Remarketing Campaign

  • 23,194 impressions
  • 7,839 reach
  • 824 link clicks
  • CPC: $0.61

These results highlight consistent click activity across acquisition and conversion-focused audiences.

Revenue Contribution

Performance data indicated direct commercial impact from the campaigns.
  • $115K in sales generated within a single week
  • Revenue consistently exceeding six figures

This indicates strong audience alignment and effective conversion-focused targeting.

Efficiency Indicators
One of the strongest signals across campaigns was cost stability:
  • CPC remained consistently efficient ($0.40–$0.61)
  • Balanced frequency levels helped prevent audience fatigue
  • Click volumes stayed strong across multiple campaign types
This allowed campaigns to scale while maintaining performance efficiency.
Key Performance
  • $115K+ weekly sales driven by campaigns
  • 2,000+ clicks from lookalike targeting
  • 1,300+ clicks from catalog campaigns
  • CPC as low as $0.40
  • Consistent six-figure monthly revenue contribution

The Digital Monk Takeaway

In luxury e-commerce, performance is not just about impressions. It relies on precision.

Precision in audience selection.

Precision in presentation.

Precision in timing.

DMM Meta ads strategy focused on bringing these pieces together into a paid media framework designed to support both brand presence and real revenue impact.

We turn attention into measurable growth.
Let’s Build Performance That Reflects Your Brand
Speak with our ads specialist