Dental SEO Case Study: 300% Growth Within a Year
This case study outlines how our cutting-edge SEO techniques helped skyrocket a local dental practice in Calgary, Alberta, to the top of search results.
By leveraging our expertise in search engine optimization and digital marketing services, we were able to propel this business to new levels of visibility and success online.
Our data-driven approach focused on effectively showcasing their services to targeted patients in need of high-quality dental care.
A Quick Overview of the Company & Its Objectives
The client was a small dental practice located in SW Calgary, Alberta. They had been operating for years but were seeing steady business with mostly word-of-mouth referrals.
While they had an online presence, their website lacked optimization for search engines. They approached us with the goal of generating more online leads and new patients through their website and Google searches.
Specifically, they wanted to rank higher for local searches related to dentistry services like family dentistry, emergency dental care, tooth extractions, dental cleanings, fillings, etc., within their city. They also wanted to establish themselves as the top dental practice in the area through improved SEO.
Traffic and Keywords Growth They’ve Achieved With Us
By optimizing their website and entire online presence as per best SEO practices, we were able to boost their organic traffic by over 350% within a year.
Key on-page and technical improvements along with effective link-building helped their site rank for broader keyword clusters.
This resulted in thousands of new patients learning about their dental services through organic search results each month.
—– TRAFFIC BEFORE OPTIMIZATION —–
—– TRAFFIC AFTER OPTIMIZATION —–
—– KEYWORDS RANKING BEFORE OPTIMIZATION —–
When we first started, the client was ranking within the first page for only about 23 important dental keywords.
However, through comprehensive keyword research and on-page optimizations, we helped them rank within top 3 organic search results for over 8 high-intent local dental keywords within a year.
—– KEYWORDS RANKING AFTER OPTIMIZATION —–
Google Business Profile (GMB) Management & Local SEO
By claiming and fully optimizing their Google Business Profile with updated information, operating hours and customer reviews, we elevated local rankings of their dental practice tremendously.
They went from appearing on page 2-3 of maps search results to securing the top spot for terms like “dental clinic” and “dentist” in their locality.
A snapshot from the SEMrush shows that they’ve achieved first page rankings for keywords like “dentist near me”, “Calgary SW dentist” and “teeth whitening”, “dentist Calgary SW” which drove a significant portion of their new website visitors.
Following the SEO Guidelines, we’ve ensured that their Google Business Profile is optimized to compete with other businesses. As the business gained higher rankings, it started getting more footfalls, calls, and even website visits from its local map listing.
Below, you can see they’ve got:
- 74% more business direction requests on Google Maps
- 71% more phone calls
- 83% more website visitors
Off-Page SEO – Link Building
Link building was a key aspect of our strategy. We’ve obtained over 100 high-quality backlinks from relevant local business directories and partner websites.
We also reached out to other healthcare sites and blogs to feature them as a trusted dental expert in the area. This helped boost their domain authority and third-party validation significantly.
Technical SEO Optimizations We’ve Made
We carried out a thorough technical audit and optimization of their website. This included improvements like faster page loading speeds, compressing images for lightweight file sizes and optimizing site architecture for better crawling.
We also implemented https to boost their trust and security ratings. These technical optimizations ensured their site had excellent user experience and was well-structured for search engines.
Informative Content & Supporting Content
To generate fresh and engaging content, we helped the client publish a regular blog covering dental health tips, procedures explanations and practice updates.
We also created detailed service pages elaborating their specialty areas.
Over time, this additional content helped them rank for longer-tail keywords and establish themselves as an industry expert – attracting more patients to their site organically.