6 Essential Ways to Gain Trust with Current and Potential Customers

The core of your business relies on customer satisfaction. Most of this satisfaction comes from instilling trust in your brand.  It takes time to solidify good relationships with your customers and you can do so by providing honest, open communication, and reliable consistent information. By focusing on these things, you humanize your brand and establish a connection with potential and existing clients.  Consumer touchpoints are crucial to building and maintaining business relationships. Here are some proven methods to gain customer trust.

How to Gain Customer Loyalty

1. Invite People In – Telling a story about your brand on your About Us page or with tidbits of information on social media are great ways to humanize your business. When people can relate to you or know more about you, they are more likely to trust you. Stories are also a great way to make your product or services memorable. People emotionally connect when they interact with your social media by liking a post or sharing it with others.  

2. Always Be There – You should always be there for your customers. Quick replies to comments, questions, and reviews let your customers know you are listening and actively taking part in their experience. Like any good relationship, you need strong communication. When replying, stay friendly, and truthful, and keep the conversation going until there is no more to say. Customers recognize that you care enough to listen. No one wants to be left wondering.

3. Blog Posts – The more information people have, the more comfortable they feel making a purchase. Blogs are an ideal way to educate those interested in your business. Choose topics that directly or indirectly relate to what you are offering. People want to know as much as they can about something before buying it. Blogging is a form of content marketing that builds confidence in your brand by showcasing interesting facts and details. It provides insight and often solves questions they have about your products and services. This leads them to become a customer. 

4. Be Specific – The more details you can provide on a product or service, the better. Just like with blog posts, your product information should educate your potential buyers to gain customer trust. When people have crucial information up front there is less chance of wasted time or losing a sale. Access to the information they need helps reduce distraction and encourages further interaction with your brand.  When selling products and services, make sure the facts are front and centre with each offering. As an example, if you are selling a motorcycle, you should include details like:

• Measurements
• Brand
• Weight
• Materials
• Features
• Warranty details

This helps the potential consumer understand what they are getting.

5. Honesty is Key – Be upfront with your customers. If your prices are higher than your competitors, explain why. They will be happy you were open about pricing and even happier when you explain. Make sure you are always truthful. If you make a mistake during an interaction, apologize, and rectify the situation. You build trust by being transparent regardless of any error that was made. Honesty humanizes your business.

6. Questions – When it comes to customer trust, why not just get the answer straight from the horse’s mouth? Ask your current customers what made them trust you as a business and what made them a bit wary. Analyzing the results of reviews helps you make necessary adjustments to your operations by eliminating your weak points and strengthening your standouts. Maybe the formatting of your website was a bit tricky to navigate. You might want to update your website. Perhaps your product descriptions were a huge selling point, keep them detailed like they are to keep your loyal customers.

Trust in a Digital Era

Building customer trust can be a challenging venture but in this digital era it is crucial to connect with your customers through a variety of touchpoints. Your marketing plans should include a digital presence, great web content, blogs, social media posts, and pay-per-click advertisements.  Consistent communication, detail, and honesty are essential to build consumer trust. By staying committed to your customers and providing the information they seek, they will stay committed to you. Whether you are just starting your business or have been around for some time, feel free to connect with us at Digital Monk Marketing for services that will help grow trust.