Voice Search Optimization: Preparing for the Audible Future

With more people using conversational bots like Alexa and Siri, your content needs to align with voice search. Ask any SEO company and they will tell you that the future of marketing is based on optimizing audio recognition. Google searches for conversational information that answers people’s questions. This blog talks about how you can use voice search technology to your advantage.

First of all…

What Is Voice Search Optimization?

It focuses on writing content that comes up through conversational searching. When typing in a query, you may have searched “parks in Calgary” but voice-activated searches may ask “Where are the best parks in Calgary?” This slight change has a large impact on the search engine results. If you want to appear in these types of searches, here are some tips to follow.

Tips To Optimize Content For The Audible Future

You can change your web-based content so that it is recognized in voice searches. Adjusting your content will help gain interest, improve your search engine results, and increase your customer base.

• Focus on the Conversation – Write using long-tail keywords that are often used in conversation such as “best Calgary playgrounds for children”. Try incorporating long-tail keywords into your titles and headlines to prove your content focuses on the questions being asked. Google and searchers will recognize this bolded section and grab on, making your website stand out. Multi-word searches make up most inquiries on the web. You can use variations of keywords and related terms for even better context.
• Create FAQs – An FAQ page is important content to have on your website. The use of a question-answer format simulates conversation. Using natural language in both the query and response boosts your voice search optimization.
• Local Inquiries – When people are searching for something, often they are looking for a local business so make sure your business stands out for its whereabouts. List your company on the free Google Business Profile and be sure to include current information like your location, hours, and what you offer so it shows up on Google Maps. This helps your website reach the top of search results, so it is more likely to be clicked on.
• Local Keywords – Similar to local inquiries, you want to ensure your business comes up when users ask questions like “Where is a bakery near me?” Voice search optimization can target you if you know the optimum keywords to include in your content.

• The Specifics – Do you want to draw in a very specific target audience? Use sites like Answer the Public or Quora to find common questions being asked by your niche audience. This information gives you the knowledge of what your customer is looking for so you can write content that appeals to the right group of people.
• Mobile Friendly – Most people use voice search on their phones, so it is imperative to have a mobile-responsive website. Smooth and quick load times that show everything clearly, keep customers’ attention instead of a high bounce rate due to slow downloads. An SEO agency can help you create a great mobile website and app.
• Multilanguage Support – With Google Assistant supporting over 30 languages it caters to a large part of the world’s population. You will want to do the same to attract audiences who don’t speak your language. This also acknowledges and demonstrates your acceptance and respect for other cultures. Inclusivity is at the forefront of best business practices, so it is important for your brand to represent this. A multilingual support system is your go-to.
• Use Results – Look at the results you are getting from the actions you are taking and adjust accordingly. If you are working with an SEO company, they can perform an audit and analyze your web traffic, offering ways for improvement. Adjusting keywords, refreshing content, or targeting different times for social posts are important, especially if your efforts to date are missing the mark. Adaption is a key to success.

Make Waves

You can turn a small ripple into a huge wave by adapting your business marketing goals. Voice search optimization is leading the way to a better consumer experience.  All you need to do is continually research the trends in the market and stay on top of them. Creating content that aligns with voice search can be challenging. You can leverage your time by seeking out help with this and other new technologies from Digital Monk Marketing. We are an SEO company, ready to help you set sail in an ocean of optimization.