Top 3 Ways to Create Blog Topics for Your New Customer

Blogging for business is about writing for your customer. The very first thing to do is come up with topics based on your target audience. Always ensure your content generates value by offering educational articles for your audience. The best way to leverage your time is by hiring a digital marketing agency in Calgary to help create the copy for you.

Why is Blogging Important?

Blogging is the hidden gem of your website. It helps with many aspects of your business that you may not have thought about.

Gain New Customers – Write quality content on topics people are searching for. By incorporating associated keywords into your copy, you will be visible on search engines. When people look for topics that you have written on, they are likely to find your website. Good content encourages them to stay on your web pages and, in turn, find out about your business. This leads them to discover useful information and contact you for products or services.

Solidifies Your Business as a Leader in the Industry – When you have information that is trusted by other well-known, reputable businesses such as Forbes, they may link to your blog. These links help you get recognition and become a trustworthy source.

Top 3 Ways to Create Blog Topics

1. Answer Your Client Questions and Solve their Pain Points

Search the internet for questions your current and potential customers are asking. They may be asking others for advice on certain topics in forums or posing questions on social media.

Preparation helps immensely when it comes to blogging for your new client. Once you discover what people are looking for it helps you narrow down topic ideas.  When you can solve a client’s problem by offering innovative and new information, even better.

Your digital marketing agency in Calgary will tell you to ask yourself what questions you want to be answered in the blogs. The following questions can help spark ideas to create excellent, informative content.

• What is the outcome you are hoping for with this blog?
• How do you want others to view your business?
• What makes this copy stand out against others of a similar type?

Not only will your writing be detailed, but your audience will want to engage more because their questions or concerns are being answered.  The goal is to prove to potential customers that you are the company that can help them.

2. Research

Without research, your blog can come off as a fluff-filled read. Remember to scour for reliable sources and make your blog filled with valid content backed up with links to authoritative websites. How do you find good references for your work? Use sources from the internet or books. Get your hand on legitimate information about the topic you are writing about and take quotes from there. It is a good idea to use scholarly publications or government websites for knowledge you can rely on.

What if you are given a topic to write on that you know nothing about? Researching the subject will help you come up with enough facts to write on. Reading other people’s blogs on a particular topic will also help spark ideas for your blog. You can even use AI tools like ChatGPT to gather content ideas which can cut down on your research time. Remember, never copy another’s work or the content from AI as this is plagiarism. Additionally, if you copy content, Google will regard your business as untrustworthy.

3. Brainstorm

You might discover a great idea that is hidden deep within your mind. Grab a piece of paper and write down everything that comes to you about the general topic you are taking on. Brainstorming is a technique commonly used to initiate creativity.

Example

Perhaps you own a tourism company and need to write something about Calgary. What do you think of when you think of this city? You might jot down Calgary Tower, Calgary Stampede, or even something a bit goofier like the word “sorry” since Calgarians tend to say sorry for everything.

Coming up with a storm of ideas for your blog is a terrific way to get your creative juices flowing. Draw on some of your brainstorming to elaborate on your topic like:

·  What Makes the Calgary Tower a Must-See Tourist Attraction?

·  10 Reasons Why You Should Travel to the Calgary Stampede

·  Why Calgary Tops the List for Kindness and Courtesy

See how a few words can really get your blogging going?

Remember…

Thinking up blog topics for your new customers is easier than you think. If you still need help or just don’t have the time to focus on blogging for your business, then contact us at Digital Monk Marketing. We are a full-service digital marketing agency in Calgary ready to help you with your business goals.