SEO For Family Law Attorneys: Tips to Rank Your Law Firm [2023]

Attracting new clients to your family law firm is crucial to maintain steady business growth.  Revenues rely on increasing your client base.  How do you reach out to specific clients looking for professional advice about divorce, adoption, and other family issues? SEO for family law attorneys helps you target individuals and families in need of your services. Terrific SEO strategies get you seen on search engines, often on the first page but how is this accomplished?

Keywords

Use keywords that are relevant to your industry. It is important to consider the following when choosing the best SEO keywords for family law attorneys:

• Questions your prospective clients are asking
• Location-specific words
• Google auto-complete phrases and questions
• Words often used in your practice
• Trending topics in your area of business
• Check out your competitors and find keywords they are ranking high on then try to use these if relevant

There is an array of keyword types to consider as well.

• Customer Defining – Keywords that relate to who the service is for
• Service Defining – Keywords that describe the types of services offered
• Evergreen – Keywords that are constantly relevant to your business regardless of the passing of time
• Short-Term – Keywords related to current events and trends
• Geo-Targeted – Keywords tied into the area you provide your service
• LSI (Latent Semantic Indexing) – Keywords closely connected to other keywords you are using, allowing you to input more keywords into your content if the situation calls for it

In 2023 people are using a lot of voice searches. This means your SEO should be longer with conversational phrases to grab the attention of anyone using this feature.

Relevance

Your keywords need to be relevant to what you are communicating. Search engines will rate your business well if it pertains to your focus. When creating content, match your user intent. Regarding SEO for a family law firm consider that users are often searching for the following reasons:

• Information on a specific legal issue
• Trying to figure out if they have a case worth pursuing
• Comparing your law firm to others
• Hiring an attorney to assist with their legal issues

Be even more specific to reach your target audience. Use blogs to offer educational information that answers questions your readers may have. SEO for family law attorneys should focus on topics that are common with this legislation such as:

• Paternity and Child Custody
• Guardianship
• Name Changes
• Juvenile Matters
• Separation and Divorce

The more specific you are, the better your focus will pinpoint what your audience is looking for. The goal is to increase awareness to help your potential clients better understand your services. When considering a topic about guardianship, for example, you could create a blog titled “How to Obtain Guardianship”.

Link Building

The backbone of SEO is link building. The algorithm looks for quality links from other sites that are relevant to your business. Backlinks show that your content is endorsed by reputable sites.

How do you get backlinks?

• Build your connections to businesses that have sites that can link back to yours
• Send e-mails to publishers detailing specific reasons they should link back to your content
• Connect with similar companies to create joint articles that are posted to both your sites

Optimize for Mobile

With voice search being prominent in 2023, it is important to note that many people who use this method do so on their mobile phones. This is why it is crucial to ensure your website is optimized for SEO. Responsive web design adapts the size and organization of your web content for the device it is being viewed on.

Factors that Affect SEO

Remember that SEO takes time but with effort, you can get your website to rank on the first page of Google. Two main factors need to be considered when determining how much work is required.

1. Age of Your Domain and SEO Integration

How long has your website been around? Does it have SEO basics integrated already? These factors will play a role in ranking higher on search engines. The newer your site is, the less authority it has gained. If you have little to no SEO tactics integrated into your website, search engines may overlook it altogether.

2. Effort

The more effort you put into your SEO strategy, the better your results will be. Having an SEO expert help you along the way will do wonders to promote your profession. Just as you are an expert in the field of family law, an SEO specialist can steer your online activities in the right direction. Building your search engine rankings takes time and effort. Like with anything, the effort will be rewarded.

Concluding

It is important to follow through on all steps of the SEO process to make sure you achieve solid results. Each step relies on one another to attract, educate, build trust, and cultivate new clients. For more information on SEO for family law attorneys contact us at Digital Monk Marketing where we can help you along your journey.