Mastering Dental SEO: A Comprehensive Guide for Dentists
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updated on: September 21, 2023
Search Engine Optimization is a vital component of your marketing strategy. If you want your business to be seen, then you need to have excellent SEO. SEO is the process by which you get your website to appear at the top of a search engine. According to SEO experts, 97% of customers go online to find what they are looking for. You want people to find YOUR BUSINESS so as a dental professional you need to have great dental SEO.
Importance
What makes SEO so important?
- It provides a great return on investment (ROI)
- Nurtures your leads
- Boosts your credibility
- Gains the attention of your target audience
There are two types of SEO, both of which should be used.
1. Paid Search Results – Paid ads are seen at or near the top of a search engine results page because they are paid to appear here for visibility.
2. Organic Search Results – Natural listings that show up on or near the top of a search engine thanks to factors such as proper keyword use, quality content, and great navigability.
Targeted Dental SEO Content
As a dentist, it is important to create your content to target those looking for dental work. You should consider answering common questions and solving pain points through written copy and using keywords. For example, you know cavities are a common problem for many, and people often wonder why they get cavities. You can write a blog on your website about how cavities form to answer this question.
Many people are afraid of getting a filling so creating a copy that calms your patients’ fears about the procedure will draw your audience to you. Try using keywords on your website that relate to your services such as “cavity” or “dental filling”. Search engines will recognize these words and connect your business to the topic thus ranking your business higher for the treatments you provide.
Google Business Account
A major part of SEO for dental offices is about being present online. A Google business profile lets users and search engines know what type of business you have and what services you offer. When an address is associated with your business search engines know to target you as a “dental office near me” when someone in your area is looking for a dentist. This use of local SEO for dentists is a good way of getting discovered by those who are unaware of your business location.
A business profile also opens conversation and increases interaction with your clients. It allows you to promote what your business is about through client reviews, thank your clients for leaving great comments or add photos relating to treatments. Good reviews rank your business as a trusted dental office. To achieve high rankings on a search engine, you need to earn trust.
When others see positive past client feedback, they are more likely to come to you for dental procedures. This recognition leads to more referrals, adding to your client list even more.
Website Built for A User-Friendly Experience
When people scroll the internet, they want to find what they are looking for right away. This is the same for your website. It is important to have a site that is:
- Mobile Friendly – A lot of people will use their phones to find information on the internet, so your site needs to be optimized for mobile to provide a great user experience on a small screen and a desktop.
- Fast Page Loading – Many people will bounce from a website if it takes more than 3 seconds to load a page so ensure your site content and images are seen by the user by having content that loads quickly.
- Easy Navigability – When clicking through your site it should be easy to find the services, blogs, and contact pages. If the user experience is low then, again, there is more chance of a bounce rate and your competitors will be getting the business instead of you. Search engines will also judge your site based on navigability.
How to Know if Your SEO is Working
You have worked on your SEO tactics but how do you know if they are working? The following are tips to find out if you are growing your business visibility and clientele through the use of SEO.
- Conversions – You get new clients through actions such as phone calls, instant messaging, and online bookings.
- Website Traffic – Most of your website visitors stay on one of your most crucial pages for a long time and contact you based on the information they discover.
- Keyword Rankings – Particular keywords you have used on your site are being used in a search to find your business. You notice your website’s high ranking for these words.
- Reviews – Online reviews of your dental practice are growing.
Help Getting It Right – SEO for Dental Offices
For ultimate dental SEO services, contact us at Digital Monk Marketing where we help you grow your business. If you want advice, have questions, or just need help getting started with dental SEO, we are here to show you the way.
