LinkedIn Sponsored Content: A Game-Changer For B2B Marketing

LinkedIn is a professional social media platform for business-to-business communication and marketing. From communication and brand awareness to recruitment and sales, everyone should be using this powerful networking site to grow their reach. With over a billion users the platform can go beyond connecting with your current contacts by opening the door to like-minded professionals across the globe. Promote your business, the products and services you offer, and advertise your upcoming events all in one place. A LinkedIn marketing company can use their expertise to help you hone in on exactly how you want to portray your business.

What is LinkedIn Sponsored Content?

This is a type of paid advertising where you can have your posts promoted throughout LinkedIn. It seamlessly integrates into the platform, so your content feels natural to review and click on. Thoughtful long-form content cements you as a leader in your industry. You can promote ideas and present information consistently to drive engagement with readers. Some of the ways to present your sponsored content are through:

• An article

• Photo

• Video

• Podcast

• Listicle

Why You Should Use LinkedIn for Business Marketing

LinkedIn is focused on a professional market meaning you are more likely to get b2b business on this platform over other social media options. People who engage with this social channel are also more likely to be serious about forming business connections. LinkedIn provides a way to reach more than one person at a time. The ability to connect to an entire company profile allows you to reach hundreds or thousands of people all at once.

Top 3 LinkedIn Advertising Agency Tips on How to Use Sponsored Content

1. Educate – People want to be educated about products, services, and current events. When you offer content that helps others learn something new you begin to form a connection. Driving engagement through articles and how-to videos builds trust and strengthens the relationship.

2. Intrigue – When you use sponsored content like podcasts to talk about things your company supports, you form an emotional connection with like-minded professionals. When people have similar interests, they associate your brand with positivity and are more likely to stay connected to it.

3. Communicate – Create ways to interact with your ads. You always want to have a call to action or two, giving the customer a choice of what page they want to land on. Keeping your introductory copy short and concise draws attention. Including short videos and images is proven to get your customers to engage. Do they want to know more about your business or do they want a particular product or service? Let the customers be in charge of their journey. Utilize translations for a further reach to your global audience. LinkedIn allows as many as 20 languages on your page, providing excellent communication for multiple countries.   

Best Practices for LinkedIn Sponsored Content

A LinkedIn marketing company will tell you to always remember the following when it comes to sponsored content.

• Keep Your Copy Short – You want your advertising to be short and to the point, so it grabs the attention of your readers who are more likely to scan content than full-on read it.

• Visually Compelling – An eye-grabbing ad with stunning graphics or short video really gets the attention of someone scrolling through page after page on LinkedIn. It must stop them in their tracks.

• Links that Connect – When someone clicks on your advertisement, make sure it connects to the page being portrayed. No one wants to go on a wild goose chase to find the information they are seeking.

• Always Test – LinkedIn has a campaign manager tool that makes it easy to test numerous assets. Use A/B testing to run different marketing ideas at the same time to see which performs best and resonates best with the interests of your audience.

• Time Sensitive – Make sure you send out sponsored content at the right time. If you are aiming for a particular audience, knowing the days of the week and times they are online helps you narrow down when to place your digital ad. If you are trying to promote a specific event, make sure the ad comes out plenty of time before the event date to allow your audience to fit it within their schedule

Elevate Your Business

When you advertise your business using the right platforms, you can reach tons of prospective clients. A LinkedIn marketing company can help you every step of the way. At Digital Monk Marketing, we know how to use social media to leverage your marketing campaigns to help reach your goals. People are searching for businesses like yours, so shed light on the background, present-day, and future happenings of your company by utilizing the social network for today’s professionals.