Expert Marketing Tips For Your Business Success

 To grow your business, you need a marketing strategy that gives you a solid online presence by focusing on the many aspects of digital marketing. Consumers spend hours on the internet every day, looking for a business that speaks to them and helps them find the products and services they need. Before you delve into multiple trial-and-error actions, consider using these digital marketing tips to improve your chance of success.

The Discovery Phase

First, ask yourself who your intended audience is. This important step in your marketing tactic targets your unique audience’s pain points and priorities. Consider how you will create content and data to attract them to click on the “purchase” button. Appeal to the consumer who you want as a customer by creating a reason for them to seek you out. Once you understand their problems you can hone-in on the specifics that drive them to become a customer.  

How Do You Find Your Target Audience?

• Browse Online forums – This digital space is where tons of conversations happen, giving you an idea of what consumers are looking for. Listening to the discussions helps match what you offer to your target audience by offering solutions to their queries.

• Search Competitors – Look at competitor websites and see what they are missing. Is there a specific audience that they are not catching for some reason? Implement tactics that are being overlooked to grab the attention of this potential customer by emphasizing what makes you different from the competition.

• Analyze Current Customers – Take a look at who your current customers are and hone-in on what appeals to them. If you have software to help you analyze statistics, you can discover where your target audience searches for products and what platforms they use most to engage with businesses.

Target Found: Time to Market

Now that you know what kind of people to target for your digital campaigns, you can use these digital marketing tips to succeed.

• Insight – Customers naturally want to know about your business. Help them discover how it came to be and your commitment to them. This is where they begin to trust you. It is difficult to trust a stranger, so be transparent and share information about your company through social media posts or blogs on your website. Incorporating podcasts into your marketing plan can help you share more details with your listening audience.

• Encourage Conversation – People want to feel connected, and this can be difficult in a digital space. To bring more emotional, human interaction to your business, ask questions in your social media posts. Start conversations by asking the consumers’ opinions about your products and services to focus on what your customers want. If someone tags you in a conversation, engage with them to let your current and potential customers know you are listening. You may want to incorporate e-mail surveys to get a deeper understanding of your customers’ reactions to business. Reviews help you further understand and engage with your target audience.

• Focus on the Benefit – When selling a product or service you want to express the benefits, so customers have a reason for purchasing. They want to read about how the product works and how it is relevant to their life.

• Be Remembered – Stay at the forefront of your customers’ minds by emailing newsletters occasionally. This is a great way to inform them of promotions you may be having and keep your business’s name in their thoughts. Repetition helps to reinforce your brand’s identity.  

• Make Moments – If there is something you are trying to promote, market it by creating an exciting event around it. If you are promoting a Swedish massage for instance, perhaps you could have a night where people are invited to enjoy Swedish chocolate at a Swedish-themed party. During the event you can introduce other products and services you offer along with the benefits of each. It’s easier to encourage people to becoming customers when they have taken the initial step to engage. Big ideas are often remembered.

• Show Your Support – If you have a charitable cause that you care deeply about, incorporate this into your business marketing strategy. Giving back to your community builds an emotional connection with the public and your customers. Altruistic gestures reflect well on your business and show you support others.

Making an Impact

Everything in marketing centres around being remembered. With these digital marketing tips, you can not only gain some ground, but elevate your potential. Build your brand to stand the test of time. At Digital Monk Marketing, you can come to us for all types of marketing advice. We want to help you succeed.