Brand Transparency: What It Is & Why Is It Important?

When building your company’s brand, one of the most important aspects is brand transparency. How you present your business and the information you share helps build trust.  Sharing your story, your mistakes, and your successes help customers understand who you are. When they are allowed to peer inside your business operations, they form a bond and relate to your products. A branding agency in Canada can help you put together and manage your business strategies beginning with a name and creating the way your company presents online. The results are a message explaining your mission and your values.

What Exactly is Brand Transparency?

Though brand transparency will vary from company to company, the common definition is to show your truth. Being open and honest about your business is necessary to connect with your customers. While you have a legal obligation to provide the truth, brands that decide to show the inner workings of day-to-day activities are being transparent.

Why is Brand Transparency Crucial to Your Business Success?

Brand transparency is all about trust. With it, you experience growth, but without it, you can lose loyal or potential customers.

• Viral Business – In a world where social media is prominent, your brand can be endorsed or destroyed in an instant. Prove your business is trustworthy by using social tools to your advantage. Start by using social posts that represent your brand, showing images and videos of how you solve customer concerns. When a problem arises, you need to address it immediately and openly to show you are interested in your customers’ feedback.  

Make sure everything you present is on point. For instance, if your restaurant uploads images of a gooey and delicious grilled cheese you better make sure this is a reality when a customer orders it.  Representing something falsely can end up damaging your reputation and cost you business.  

• Understanding – Everyone makes mistakes but when you own up to your business mistakes you can retain the trust you’ve gained. If something goes wrong, make improvements so the same mistake can be avoided in the future. For instance, if you receive a poor Google review, reply to the customer publicly and apologize. This is a perfect opportunity to explain what happened or let them know you wish to make it up to them. Offering compensation and connecting through e-mail can save you from losing a customer and show transparency. Giving direct access shows you value what your customers have to say.  Owning up to your mistakes is appreciated and helps drive your business forward.   

• Authenticity – Branding services in Canada can provide your business with an authentic look and feel. Show who your business is and what it stands for with authentic content that intrigues and delights your audience. Creating blogs, social stories, and an about us webpage gives meaning to your business and introduces your team. Existing and potential customers form a connection to your brand when they can relate to the information you provide.  Start on the right foot by letting your branding agency in Canada know you want to humanize your brand. Show off your business personality by choosing colours and images that pair with your message.  

• Privacy and Security – When you give insight into your company, your customers give you information about them. This instills trust. It is important to emphasize privacy and security to let customers know how and why you use their data. When you respect their privacy by not selling their details to other brands and make their transactions secure, you build a long-standing, loyal relationship. You can gain a customer for life by handling their data responsibly.

• Upfront – Be honest about influencer marketing. Adding a celebrity face to your brand is a catchy way to grab attention, just be sure to keep the content focused and fun. Include clear labels that explain when certain posts are sponsored so as not to mislead anyone. When getting someone to endorse your brand make sure they agree with what it stands for and approve of it. Truth always shines through. Your followers are smarter than you think and will see through an endorsement that is clearly just for advertising purposes.

Final Words

A sustainable successful brand is built on open, honest communication. A branding agency in Canada should always represent your business to show this. Tell your business story and demonstrate your transparency to gain and keep customers in a competitive market. Contact us at Digital Monk Marketing to find out all the ways we can help with building your transparent brand.