Maximizing ROI: Advanced Strategies for PPC Campaigns In 2023
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updated on: September 21, 2023
As a business owner, the goal is to maximize your return on investment (ROI) so if there is a way to do this, would you? Pay-per-click (PPC) advertising services in Canada can help you reach your target audience quickly. Digital marketing tactics from a PPC agency in Canada will boost customer awareness and have a positive impact on ROI. Whether your businesses operations are situated in a brick and mortar or it’s primarily e-commerce, PPC works wonders to:
- Increase brand awareness – People who are unfamiliar with your brand will click on your ad and land on your website thereby introducing your products and services.
- Improves SEO – Using keywords in an ad that ties into your brand will help improve your search engine optimization.
- Specific Targeting – Increase sales to potential and current customers who align with your business in terms of demographics and likes.
- Immediate Results – Do you want to see results right away? This is what PPC ads are all about. When someone clicks on your ad you get instant web traffic, increasing your chances of a lead turning into a customer.
- Offers Valuable Data – The best PPC management services in Canada track and analyze your data to improve your campaigns based on what works and what doesn’t.
PPC – What is It?
PPC is a digital form of advertising that displays ads on search engines and social media. You only pay the service provider when a user clicks on your ad. You get a return on investment when your leads turn into customers.
How to Fish for the Right Audience with PPC
PPC advertising services in Canada allow you to control your budget, schedule, and the location of your ad. If you want to aim at selling a specific product or service, it is important to do so during a time your target audience is looking. A PPC agency knows how to track data and place your ads to appear in front of the right demographic and the most popular channels they use. Additionally, methodically placed keywords further improve the likelihood of your target audience connecting with your ad.
6 Ways to Strategize with a PPC Agency in Canada
PPC relies heavily on strategy. So, what is a good strategy and how do you achieve results?
- Voice Search – There has been an increase in the number of people using voice search to find what they are looking for. This type of search means you should focus on using conversational language and long-tail keywords in your ads. When people speak to an automated system they do so in an informal tone, using long phrases.
- Virtual Reality -People often want to try something out before committing to it. For example, if you want to sell a dress, you can use virtual reality to show how the dress can look on potential customers. This works to create a connection with your product or business, grabbing the user like bait on a hook.
- AI – Artificial intelligence can be used to give your business a competitive edge. Are confused about which keywords to use and what the clickthrough rate will be on your ad? Get insight into this information with AI to help analyze your PPC ad.
- Mobile Use – Since most searches happen on a mobile device, it is important to make sure your PPC ad is optimized for this type of screen. If a phone only shows a portion of your ad, then important information is being left out and the click is less likely to occur. Make sure to have a digital marketing agency tweak your ad for all platforms.
- Visual Search – More people are using visual search to find what they are looking for. Make sure your company has multiple images of your products or services matched with metadata describing the images. This allows Google to target your business when someone searches the internet solely with a picture. Intentionally placed images help improve your return on investment.
- Video – 2023 has proven that video attracts new customers. Most people have short attention spans. You can attract customers to your business using brief video clips that get your message out. Teaser videos are a great way to introduce an up-and-coming sale or new product. When creating a PPC ad you can introduce a product using a bumper ad. This form of unintrusive advertising should be no longer than six seconds and feature a specific message.
PPC Marketing Return on Investment
A return on investment means an increase in revenue for your business. Keep moving your business forward with a carefully planned PPC strategy. A PPC agency in Canada can provide you with the expertise you need to run ad campaigns and increase your brand awareness. Contact us at Digital Monk Marketing for everything you need to know about our PPC services.
