5 Ways Blogging Supports Your SEO Strategy

All businesses have a goal to reach their target audience and stand out from competitors.  One way to accomplish this goal is by being at the top of a search engine’s results. Your business’ website link is more likely to be clicked on if it appears on the initial page. How can this be accomplished? Having plenty of quality content relating to your company is key when it comes to SEO (search engine optimization). Regular blogging is an ideal way to provide this content.

How To Create Quality Blogs?

Search engines like Google are smart. They rank content high based on several different factors. When you want your website to attract clients and Google you should:

Write to Your Audience

Think about your readers and what they might want to know then focus your content based on this information. It helps when you look at sites like Quora to discover what people are asking each other then you can centre your blog around hot topics.

Take time to understand your audience and get to know their pain points. You can help solve these problems by offering educational information on specific subjects. As your audience becomes more engaged with your content they often follow through and become a client.

Finally, conducting keyword research to discover the subjects and words your audience is searching for will help create relatable blogs for your readers.

Readability

Make sure your content is easy to digest and can be quickly scanned to grasp the main points. Most readers scan a blog for particular details rather than reading the entire piece word by word. Some readers just don’t have time to read an entire blog but you still want to grab their attention. Some ways to do this are:

• Create text with headings
• Limit the length of your sentences and paragraphs
• Avoid overcomplicated language

Relevant

People want to discover what is current so make sure your content is up to date with what is happening. It is a good idea to update your copy every once in a while to keep up with changes. It is also good to provide your readers with evergreen content, content that is relevant no matter the time. Relevant content helps your audience trust you as the authority in your field.

5 Ways Blogging Supports SEO

Blogging is a form of inbound marketing that makes it possible to generate more leads with minimal spending. It is at the core of a content marketing strategy.  How exactly does it support your SEO strategy?

1. Backlinking

As one of the oldest and most important SEO tactics, backlinking is when a third party references your information by linking to your site through its content. It shows that other businesses trust yours which in turn has Google viewing your website as having authority. This is key to the search engines ranking your business high. In addition, when your business is visible on other sites, it becomes more seen and you have a better chance of gaining additional clients.

2. Internal Linking

Just as backlinking is a strong way to support your SEO, internal linking also positively affects your SEO. When you link to other pages on your website, you are internally linking. Think about the content you are writing and how it relates to another blog you may have posted. Link the most relatable words to that other piece of content to encourage the user to stay on your site longer.

Linking your user to a page that asks for their action can give you more business. The power of your blog can get you to the point of sale. Just as you helped your user navigate to an action page, internal links help Google find, index and understand your website which positions your business higher on a search engine page.

3. Accuracy

Ensure your content is correct by researching reputable sites to gather data and statistics that help build your readers’ trust. After all, if your audience can’t trust you, how do you expect Google to?

How do you find reputable sites?

• Look for expert authors or well-respected companies like Forbes
• Websites with .edu or .org domains
• News sources with first-hand reporting

When you give Google a reason to believe you, you make it easier to get bumped to the top of a search engine.

4. Keyword Usage

Google is highly reliant upon keywords. It crawls website content to see if the words and phrases used are relevant to that business. When you use keywords in your content that ties into your products or services, you are more easily found by your target audience, thanks to SEO.

Use keyword research tools to find keywords that have low competition but high research volume to have a better chance of getting noticed by Google. It is harder to find a needle in a haystack than a tractor in a shed, so make your content as visible as you can.

5. Visual Media Use

Images and videos help bring your written copy to life. Some people are visual learners and when there is media connected to the written content it helps these learners understand the messages with more clarity. Images and videos can also add fun through a comedic GIF that makes readers laugh. When you can attract people to your business there is more chance of gaining clients.

Visual media often encourages people to share this information with others. This added user engagement aids your SEO.

Make sure your images have alt text and download quickly. These are crucial components when it comes to optimizing your content.

In Conclusion

Blogging is a way to show off your brand. Well-written content sets the tone and style to shine a light on who you are as a company.

If you want to know more about blogging contact us at Digital Monk Marketing to see where great content can take you.