3 Tips For Using Ai Tools For Marketing Your Business
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updated on: July 24, 2023
Artificial Intelligence (AI) has been slowly creeping onto the marketing scene for the past few years, but it recently made a major splash with the introduction of Chat GPT.
Chat GPT has been used as the launchpad for various AI tools that can be used to automate tasks, reduce workloads and handle a variety of marketing related tasks to help you do more faster.
It can become very attractive to jump on using every AI tool out there. Most offer a benefit of saving you time, money and mental labour which is something we all want, but it’s important to think about how each tool will work in harmony with your current processes. Adding a new tool for the sake of it can backfire and cause more work in other areas.
So you want to use AI to make your marketing more agile, but not sure how?
Our advice: be strategic. Choose the options that will make the biggest impact on your current processes and task list with the least amount of additional effort from you.
We also recommend following these tips for using AI tools to market your business.
- Understanding Your Audience – AI tools can help you get a better understanding of your audience so you can provide them with more effective marketing. Set up tools that can be used to poll or survey your users, customers, prospects and social media audience. You can also use AI to aggregate your data, results and reviews into one platform or reporting tool so you can see in real time how your campaigns are going, what is resonating with your audience and the feedback provided directly from your customers.
- Automating Tasks – Use AI to automate regularly recurring tasks such as lead generation, responding to general inquiries, customer segmentation and content personalization.
Lead Generation
AI tools can be used to fulfill lead generation tasks for you. They can send out an initial message, answer basic questions, book appointments and much more. Tools like 6sense and PipeDrive have great applications for this.
Customer Service
We’ve seen chat bots used to help with general customer inquiries for many years now, but they have become much more sophisticated. You can set up a matrix of ways to answer common questions and how to locate information within your current resources. Chat bots can save your team an enormous amount of time answering customer emails, live chats and phone call inquiries.
Marketing Segmentation
Segmenting your customers into categories that make sense for how you want to market to them is crucial to success in today’s world. Customers expect personalization and automation makes you much more agile. In essence, it allows you to be selling 24/7 which keeps lead queues full and revenue pumping in.
Content Personalization
Segmentation is critical to be able to provide personalized content, but this can also be done within your lead generation activities. Set up automation to match prospects where they are at in the buying cycle and even connect it to their activity on your website to get them the right information at the right time to move them along the sales process and build effective digital relationships.
3. Use Predictive Analytics – AI can help you predict customer behaviour and trends so you can adjust your marketing accordingly. Many AI tools are able to collect pieces of information about a particular customer or prospect across various channels and take a lot of different aspects into account. This allows the tools to predict trends in behaviour and provide predictions that can allow you to get ahead of trends before they are in full swing. This can make your sales and marketing offers and processes much more effective.
As you can see, there are many ways to incorporate AI into your sales and marketing plans. Use these tools in a smart, strategic way to automate some of the heavy lifting, build effective connections and understand what your customers’ needs are, now and in the future.
If you need support assessing and implementing the right tools for your strategy, the team at Digital Monk Marketing can help. Contact us today!
