Executive Podcasting: A Founder’s Guide to Building Influence, Leads & Culture
Wondering how to start podcasting? Googling “how do I make a podcast” will only end up buried in checklists: get this mic, download that app, hit record. Technically, yes, that’s podcasting. However, as a founder or executive, you don’t just want another show in the sea of podcasts; you want a platform that builds authority, […]
5 Costly AI Mistakes We Found on StartUps Websites
AI is everywhere right now—especially in marketing. Startups are using it to write blogs, design websites, analyze SEO, and even reply to customer queries. And while that’s great, here’s the catch: just because you use AI doesn’t mean your marketing is instantly better. Such tools are only as good as the strategy and creativity behind […]
The Biggest AI Marketing Myths—Busted
AI is everywhere these days from your social media feed to your inbox to the chatbot that pops up when you open a website. As exciting as it is, it can also feel a little overwhelming. With all the hype comes a lot of noise—endless opinions on what AI can (and can’t) do for marketing. […]
What’s Hiding Inside GPT-5’s New Features?
If you thought GPT-4 was impressive, wait until you hear what GPT-5 is bringing to the table. OpenAI has just dropped its most advanced AI model yet, and honestly, it feels like the difference between using iPhone 12 and the latest iPhone. But here’s the thing — most people are only hearing the buzzwords: “more […]
We Audited $30K in Ad Spend—Here’s What We Found
Let’s say you had $30,000 to spend on ads. That’s a solid budget right? Enough to bring in leads, boost sales, and get real results—if used correctly. Unfortunately, when we recently audited $30K worth of ad campaigns from different businesses (mostly local service-based ones), what we found wasn’t pretty. Most of that money was wasted. […]
Where 90% of Calgary Businesses Lose the SEO Game
You’ve got a good-looking website. You offer solid services. Maybe you’ve even hired someone to “do SEO.” But weeks go by…And you’re still buried on page 5 of Google. To be honest, we see this every day. Especially here in Calgary, where local businesses are trying hard to rank, but keep making the same SEO […]
5 Marketing Mistakes We Keep Seeing – Even from Big Brands
Let’s be honest—marketing can feel like a guessing game sometimes. Even businesses with massive budgets, expert teams, and fancy tools still make the same slip-ups we see in small local companies. After 15+ years in marketing, I’ve reviewed enough campaigns to spot these repeat offenders from a mile away. If you’re running a business and […]
