How Maliya is Leading Cochrane’s Wellness Revolution
Inside the Strategy That Boosted Maliya’s Online Wellness Impact
Client
Maliya Wellness - Cochrane, Alberta
Industry
Health & Wellness
Services Provided
Website SEO, Google Business Profile (GBP) Optimization, Meta Ads
Timeframe
12 months
About Maliya Wellness
Nestled in Cochrane, Alberta, Maliya Wellness helps women and families find balance through therapy, nutrition, and holistic care. Offline, Maliya was known for compassion and trust but online –
They were nearly invisible.
Low keyword visibility. Sparse Google searches. A quiet Meta presence that didn’t reflect the heart of their mission.
Where We Started
| Challenge | What It Meant |
|---|---|
|
Weak Local SEO |
Maliya wasn’t showing up in “near me” searches. |
|
Low GBP Visibility |
Fewer views, calls, and direction requests. |
|
Less/ Underperforming Meta Ads |
Low engagement, minimal brand awareness, idle ad campaign |
Maliya’s story was powerful. We just had to help people find it.
Search Visibility that Speaks Human
We crafted Maliya’s SEO strategy from scratch.
- Updated site architecture and meta data.
- Focused on service-based, intent-driven keywords like “EMDR Therapy Cochrane” and “Wellness Centre for Women”.
- Added structured data and user-friendly internal linking.
- Created location-focused content around Cochrane and nearby communities.
- Organic keywords jumped from 296 → 461.
- Top 2-page keywords grew by 166%.
- That’s not mere more traffic; that’s the right traffic.
Owning the Map - Google Business Profile
- Fresh visuals that reflect Maliya’s brand and resonate with the Cochrane community.
- Targeted service-specific posts and Q&A content to answer clients’ real questions.
- Ongoing category optimization to ensure Maliya shows up in the right searches.
- Monitoring real-world engagement, including calls, directions, and website visits.
- GBP views ↑ 272.5%
- GBP searches ↑ 259.3%
- Calls ↑ 59.2%
- Website clicks ↑ 49.6%
- Through consistent effort, Maliya climbed the ranks in Cochrane search results for key terms including “women’s wellness centre near me.”
Meta Ads - Awareness that Converts
Instead of pushing promotions, we led with purpose.
No pushy advertisements here. We let empathy do the talking. Every ad was made to look like something you’d actually stop scrolling for; soft colors, real faces, and honest stories.
- Target Audience: Women 25–45 in and around Cochrane
- Ad Themes: Mental health awareness, holistic healing, family care
- Reach ↑ 240%
- CTR ↑ 52%
- Cost per Lead ↓ 31%
- Booking inquiries doubled by month nine
- We didn’t just advertise wellness; we embodied it.
From Thought to Impact
The system wasn’t static. Each month, we made small tweaks and adjustments that added up to big results.
Monitored keyword movement to see which searches were driving Maliya’s visibility
The Outcome
- Women’s Wellness Centre
- EMDR Therapy Cochrane
- Marriage Counselling Cochrane
- Registered Dietitian Cochrane
Organic traffic, local buzz, and ad leads all climbed together; proof that well-rounded marketing hits the mark.
Here’s the Scoop
| What Worked | Why It Mattered |
|---|---|
|
Focused keyword strategy |
Built topical authority in Cochrane’s wellness niche |
|
GBP consistency |
Drove real-world actions and calls |
|
Empathetic Meta Ads |
Translated brand trust into engagement |
|
Monthly iteration |
Prevented stagnation, ensured steady growth |
The Last Word
And it all started with one belief:
Ready to create your own success story?