20 Best Digital Marketing Tools to Use in 2024

Digital marketing tools have become an essential part of any business strategy in today’s online world. With billions of active internet users globally, focusing on digital marketing services has never been more important.

The explosive growth of internet users has changed consumer behavior dramatically. Around 80% of buyers research online before making purchase decisions. Crazy, right?

As a result, businesses large and small must adopt the best free digital marketing tools and tactics to reach this vast new customer base.

In this blog post, we will explore the important digital marketing tools that every marketer should consider using in 2024 and beyond.

From social media marketing to email to analytics, there are many different technologies that can streamline processes and boost success rates.

What are Digital Marketing Tools?

Digital marketing tools refer to any technologies or applications that can be used to promote a brand, website or product online.

They are highly valuable resources that allow companies of all sizes to extend their reach on platforms where consumers spend much of their time.

Some common types of digital tools include social media management, email marketing, SEO, paid advertising and analytics software.

Overall, they aim to generate awareness, engage audiences and drive measurable actions like sales.

Businesses of all sizes can utilize these tools and services to grow their business online. Both paid and free digital marketing tools are available, so you don’t really have to worry about the pricing point here.

Types of Digital Marketing Tools

There are various digital marketing tool categories available for businesses to promote their brand online. The major types of digital marketing tools are briefly explained below:

Social Media: Social media tools are used to engage customers and build brand awareness. Social networks are the #1 way to increase sales and revenue in 2024.

SEO Tools: SEO tools are helpful for improving a website’s organic search rankings and conducting keyword research, tracking backlinks, analyzing SEO opportunities, and measuring rankings.

Analytics Tools: These tools are essential for tracking website traffic and conversions and measuring campaign effectiveness. Also, to get actionable insights into user behavior.

Content Management Systems: You get built-in blogging, ecommerce and CRM features along with numerous plugins and extensions to build customized websites and online stores.

Email Marketing: Such services are used by marketers to design attractive emails and newsletters, manage subscriber lists, and email marketing campaigns.

Top 20 Best Digital Marketing Tools 2024

There is a wide variety of digital marketing tools available nowadays. You can use them to promote your brands, engage audiences and improve website performance.

As new tools are being developed frequently, it is crucial for marketers to carefully evaluate different options as per their business goals and budget.

Below we have listed marketing tools according to the category they belong to. We have taken product features, reviews, ease of use, and other key metrics into consideration to include them in this list.

Best SEO Tools for Digital Marketing

Search engine optimization or SEO tools help businesses improve their online presence and visibility. Approximately 90% of online experiences start with a search engine like Google.

These SEO tools provide critical insights into websites and suggest changes to optimize content and keywords. They help analyze backlinks, site speed and many other on-page and off-page ranking factors.

With regular optimizations using SEO tools, websites see a average of 35% increase in organic traffic within 6 months.

1. Google Search Console – Tracks website performance, indexation, and search visibility across Google.
2. Ahrefs – Provides comprehensive backlink analysis and keyword research for SEO improvement.
3. SEMrush – Offers in-depth competitor analysis, keyword tracking, and on-page SEO optimization tools.
4. Moz Pro – Helps in tracking rankings, auditing sites, and improving on-page optimization.
5. Ubersuggest – A user-friendly tool offering keyword research, backlink data, and SEO audit features.

Digital Marketing AI Tools to Use in 2024

Artificial intelligence is spreading across all domains very fast. According to a survey, over 65% digital marketing agencies have started using AI-powered digital marketing tools to improve client campaigns. These AI tools analyze huge amounts of data in real-time and provide actionable insights.

They also help automate repetitive tasks. Popular AI tools for digital marketing include chatbots, social media management tools, predictive analysis solutions and more. Over 70% marketing professionals agree that AI tools improve campaign performance significantly by 15-20% on average.

1. Jasper – AI writing assistant that generates SEO-friendly content for blogs, ads, and websites.
2. Surfer SEO – AI-powered tool that optimizes content by analyzing top-performing pages and SEO benchmarks.
3. Grammarly – An AI writing tool that improves grammar, tone, and clarity in digital marketing content.
4. ChatGPT – AI chatbot that assists with customer support, marketing strategy, and creative content generation.
5. Lumen5 – AI-driven video creation platform that turns blog posts into engaging video content for social media.

Top Best Digital Marketing Automation Tools

In the dynamic digital environment, automating repetitive tasks is crucial for consistent campaign delivery and higher productivity. Marketing automation tools integrate with other systems to streamline processes, freeing up time for creativity and strategy.

On average, these automation tools are reported to improve lead response times by over 45% and boost conversions by 25-30%. Example functions include lead capture, email/SMS/social automation, analytics, workflow etc. Investing in the right automation tools gives max results with minimum effort.

1. HubSpot – Offers automated email marketing, lead nurturing, and customer segmentation features.
2. ActiveCampaign – Combines email marketing automation with advanced CRM features for customer engagement.
3. Mailchimp – Automates email campaigns, social ads, and audience segmentation for better reach.
4. Pardot – A Salesforce product that automates B2B marketing campaigns and provides in-depth analytics.
5. Marketo – A robust marketing automation tool for managing lead generation, emails, and customer journeys.

Best Digital Marketing Analytics Tools

In today’s data-driven world, it is crucial for marketers to have insight into customer behavior and campaign performance. Digital marketing analytics tools help collect massive amounts of data from various sources like websites, ads, emails and CRM systems.

These tools analyze the data in depth using advanced technologies like machine learning. They generate valuable reports on metrics like website traffic, conversion rates, ROI and more.

On average, analytics digital marketing tools are found to help businesses identify top performing campaigns and bad performing ones with over 85% accuracy. This helps optimize strategies accordingly.

1. Google Analytics – Tracks website traffic, user behavior, and conversion metrics across digital platforms.
2. Adobe Analytics – Provides advanced analytics for customer insights, behavior analysis, and attribution modeling.
3. Mixpanel – Specializes in tracking user interactions, funnels, and retention across web and mobile apps.
4. Kissmetrics – Offers detailed behavioral analytics focused on customer journeys and conversions.
5. Hotjar – Combines heatmaps and session recordings to analyze user behavior on websites.

Best Digital Marketing Reporting Tools

To make informed decisions and gauge success, reports are vital. Digital marketing reporting tools consolidate data from different tools and present it in the form of easy to understand dashboards and reports.

Complex data is simplified. These tools enable generating reports on custom metrics and timelines. Top tools ensure report customization as per department or team needs.

Around 75% managers agree reporting digital marketing tools help teams access real-time updates on the go via mobile apps. Detailed and customized reports also help businesses scale up with strong data-backed growth strategies.

1. Google Data Studio – A free tool for creating interactive, real-time reports from multiple data sources.
2. AgencyAnalytics – A reporting platform for SEO, PPC, and social media metrics, customized for agencies.
3. DashThis – An automated reporting tool that aggregates marketing data into easy-to-read dashboards.
4. Supermetrics – Pulls data from various platforms into Google Sheets, Data Studio, and Excel for custom reports.
5. Cyfe – All-in-one dashboard tool for tracking KPIs from SEO, social media, email marketing, and more.

Digital Marketing Tools for Lead Generation

Leads are lifeblood for businesses. Targeted lead generation is key to attracting potential customers. Digital tools help automate lead nurturing process through personalized content and smart workflows.

Popular lead generation tools include lead capture forms, marketing automation platforms, CRM software, email marketing solutions and more. On average, integrating right lead generation tools improves lead to opportunity conversion rates by 50-65%.

1. OptinMonster – Helps create popups and forms to capture leads on websites and landing pages.
2. LinkedIn Sales Navigator – A lead generation tool that targets prospects based on professional profiles and company data.
3. HubSpot CRM – Tracks and manages leads, and provides tools for lead nurturing and email automation.
4. Unbounce – Creates high-converting landing pages and popups for capturing leads.
5. Leadfeeder – Identifies companies visiting your website and tracks their behavior for lead generation.

Digital Marketing Software Tools for Windows, Linux & MAC

Digital marketers need their tools to be accessible across devices and platforms for flexibility. To address this, software developers have created digital marketing applications compatible with major operating systems like Windows, Linux and MAC OS.

These cross-platform digital marketing tools ensure seamless workflow independent of devices. They empower marketers to streamline campaigns from laptops during travel or desktops in office.

A recent survey found over 80% marketing agencies leverage cross-platform compatibility of software tools to boost team productivity by almost 30% on average.

1. Screaming Frog SEO Spider – A downloadable SEO auditing tool for crawling websites, available for all platforms.
2. GIMP – A free and open-source image editing tool for creating marketing visuals, available on Windows, Linux, and macOS.
3. FileZilla – A downloadable FTP client that helps with website file transfers and management, available on all platforms.
4. Audacity – A free, cross-platform tool for editing audio files, useful for creating podcasts and other audio content.
5. XAMPP – A downloadable software stack used to set up a local web server for testing websites and web apps on Windows, Linux, and macOS.

Free Digital Marketing Communication Tools

While many powerful tools come at a cost, there are also free communication digital marketing tools available that can help businesses on a budget. These free tools include messaging apps, webinar services, social media posting & scheduling tools and more.

An estimated 60% small digital agencies rely on free communication digital marketing tools to save annual licensing costs. They also help solopreneurs and individuals establish themselves.

Though limited in features versus paid digital marketing tools, free options still enable basic yet effective social listening, collaborative tasks and virtual meetings for moving business forward.

1. Slack – A real-time messaging platform for team communication and project collaboration.
2. Zoom – A video conferencing tool for meetings, webinars, and virtual events, offering a free version.
3. Microsoft Teams – A collaboration platform for chatting, video calls, and file sharing, with a free tier for small teams.
4. Skype – A popular tool for video calls, voice calls, and instant messaging, available for free.
5. Google Meet – A free video conferencing tool integrated with Google Workspace for digital marketing teams.

Digital Marketing CRM Tools for Top-Notch Customer Support

Customer relationship management is key in today’s experience-led economy. Digital CRM tools integrate sales, marketing and support to offer a unified customer view. Average CRM digital marketing tools are found to handle over 1,00,000 contacts or customers.

They help businesses streamline processes like lead & pipeline management, order & invoice processing, support ticketing etc. CRM tools also enable rich customer profiles and automate personalized communications.

Over 75% SMBs report CRM marketing tools strengthening customer loyalty through 24/7 resolution of queries via portal or live agents. These drives repeat sales and referrals.

1. HubSpot CRM – A free, robust CRM tool that manages customer interactions, tracks leads and automates communication.
2. Salesforce CRM – A leading CRM tool offering a wide range of customer support features, including automated workflows.
3. Zoho CRM – Provides omnichannel communication, customer support automation, and lead management.
4. Zendesk – Focused on customer support, this CRM integrates with marketing tools for seamless customer communication.
5. Freshdesk – A CRM that combines help desk automation with customer engagement and support capabilities.

Final Words

Digital marketing tools play a pivotal role for businesses of all types and sizes. Whether you operate a large ecommerce store or a small local services firm, marketing apps and services can boost your brand awareness, sales and overall digital presence.

It is estimated that companies using a variety of digital marketing solutions experience over 23% higher revenue growth. With growing smartphone and internet usage worldwide, the importance of digital channels will keep rising in the foreseeable future.

Therefore, it is advised that marketers adopt an integrated digital marketing strategy and leverage top-performing online digital marketing tools to stay ahead of the curve. Keep visiting Digital Monk Marketing as we will continue posting more such guides like this.