10 SEO Tools Every Edmonton Business Owner Should Know

As a business owner in Edmonton, it is essential to understand the importance of search engine optimization (SEO) in order to drive traffic to your website and grow your online presence.

SEO tools play a crucial role in helping businesses improve their search engine rankings, track their progress, and optimize their website for better performance.

In this blog post, we will discuss some of the top SEO tools that every Edmonton business owner should know about to stay competitive in the digital landscape.

10 Types of SEO Tools Every Business Owner Should Use In 2024

There are countless tools available today that can help businesses improve their SEO efforts. With new features and capabilities added all the time, it can be difficult to decide which tools are worth your time and budget.

But don’t worry, we’ve got your back! We’ve handpicked 10 essential categories of SEO tools that every business owner should be using in 2024.

1. Keyword Research Tools

Effective keyword research is the foundation of SEO strategy. We recommend tools like Ahrefs, SEMrush, and Google Keyword Planner to uncover the most relevant and high-volume keywords for your industry.

With Ahrefs, we can analyze over 170 million keywords and get accurate search volume data, with estimates showing that 80% of users focus on the top three results for any given query.

SEMrush provides us with a comprehensive view of our competitors’ strategies, allowing us to track up to 20 million keywords across multiple domains.

Google Keyword Planner, although limited in features, is a free tool that can help us identify long-tail keywords with high buyer intent, contributing to an average 25% increase in conversion rates.

2. On-Page SEO Analysis Tools

On-page optimization is crucial for ranking well in search engines, and there are a range of tools available out there that can help you ensure your website is optimized for search.

Yoast SEO for WordPress is a powerful plugin that analyzes content, checks for optimal keyword density, and provides recommendations for improvement, with studies showing that optimized content can boost organic traffic by up to 600%.

You can also rely on tools like Screaming Frog and DeepCrawl to crawl websites, identify technical issues, and generate comprehensive reports, with the ability to scan websites with over 500 million URLs.

3. Backlink Analysis and Building Tools

Backlinks are a significant ranking factor for search engines, and you can utilize tools like Ahrefs, Majestic, and Moz to analyze backlink profiles and identify opportunities for link building.

Not only these tools, but you can also utilize other link-building methods and combine them with these tools to acquire some of the best backlinks for your online identities.

4. SEO Audit Tools

Regular SEO audits are essential for identifying and resolving technical issues that may be hindering your website’s performance.

Rely on tools like Screaming Frog, DeepCrawl, and Semrush’s Site Audit to conduct comprehensive website audits, with the ability to crawl websites with over 500 million pages.

These tools analyze our website’s structure, crawlability, and technical health and provide detailed reports with actionable insights.

According to studies, addressing technical SEO issues can improve organic traffic by up to 35%, making these auditing tools invaluable for Edmonton businesses.

5. Local SEO Tools

For Edmonton-based businesses targeting local customers, local SEO is crucial.

Utilize tools like Moz Local, Bright Local, and Google My Business Insights to optimize local listings, manage online reputation, and track local SEO strategies Edmonton performance.

Moz Local helps us ensure our business listings are consistent and accurate across the web, with the ability to syndicate to over 300 local listing sites.

Bright Local provides us with valuable insights into our local rankings and competitor analysis, tracking up to 40,000 local business listings.

Google My Business Insights offers us detailed data on how customers interact with our business listing, with over 80% of consumers using search engines to find local business information.

6. Rank Tracking Tools

Monitoring search engine rankings is crucial for measuring the success of SEO efforts and making data-driven decisions.

You can rely on rank-tracking tools like Ahrefs, SEMrush, and Serpfox to stay on top of our keyword rankings across multiple search engines and locations.

• With Ahrefs, you can track rankings for up to 10,000 keywords across 170 countries and cities.
• SEMrush offers daily ranking updates and the ability to monitor up to 20,000 keywords simultaneously.
• Serpfox, on the other hand, provides us with affordable rank-tracking solutions, with plans starting at just $20 per month for tracking up to 1,000 keywords.

7. Content Optimization Tools

Creating high-quality, optimized content is a cornerstone of SEO strategy. Utilize tools like Clearscope, Frase, and MarketMuse to ensure content is well-researched, properly structured, and optimized for search engines.

Clearscope provides real-time content optimization insights, analyzes content against top-ranking pages, and suggests improvements.

Frase’s AI-powered content optimization tool helps us identify content gaps and create comprehensive, well-researched content that resonates with our target audience.

8. Technical SEO Tools

Technical SEO is a crucial aspect of overall SEO strategy, and you can rely on tools like Screaming Frog, DeepCrawl, and Semrush’s Site Audit to identify and resolve technical issues that may be impacting the website’s performance.

Screaming Frog is a powerful website crawler that can analyze websites with up to 500,000 URLs, identifying broken links, duplicate content, and other technical issues.

DeepCrawl’s comprehensive website auditing capabilities enable us to uncover even the most complex technical SEO problems, with the ability to analyze websites with over 100 million pages.

Semrush’s Site Audit tool provides us with a holistic view of our web site’s technical health, identifying up to 60,000 potential issues and offering actionable recommendations for improvement.

9. Competitor Analysis Tools

Staying ahead of competitors is essential in the ever-evolving SEO landscape.

Leverage tools like SpyFu, Ahrefs, and SEMrush to gain valuable insights into competitors’ strategies and to identify their strengths, weaknesses, and opportunities.

A simple search on the internet will get you a list of hundreds of such tools and services. However, if you want, then you can consider using the ones we’ve mentioned below:

• SpyFu – Analyze data with data on over 16 million domains.
• Ahrefs – Get a comprehensive view of our competitors’ top-performing content.
• SEMrush – Get detailed insights into competitors’ traffic sources, top keywords, and backlink profiles.

10. Reporting and Analytics Tools

Measuring and analyzing SEO performance is essential for making informed decisions and optimizing our strategies.

You can use tools like Google Analytics, Google Search Console, and Semrush’s Traffic Analytics to gain valuable insights into a website’s performance, traffic sources, and user behavior.