We Audited $30K in Ad Spend—Here’s What We Found

Let’s say you had $30,000 to spend on ads. That’s a solid budget right? Enough to bring in leads, boost sales, and get real results—if used correctly. Unfortunately, when we recently audited $30K worth of ad campaigns from different businesses (mostly local service-based ones), what we found wasn’t pretty. Most of that money was wasted. […]

Where 90% of Calgary Businesses Lose the SEO Game

You’ve got a good-looking website. You offer solid services. Maybe you’ve even hired someone to “do SEO.” But weeks go by…And you’re still buried on page 5 of Google. To be honest, we see this every day. Especially here in Calgary, where local businesses are trying hard to rank, but keep making the same SEO […]

5 Marketing Mistakes We Keep Seeing – Even from Big Brands

Let’s be honest—marketing can feel like a guessing game sometimes. Even businesses with massive budgets, expert teams, and fancy tools still make the same slip-ups we see in small local companies. After 15+ years in marketing, I’ve reviewed enough campaigns to spot these repeat offenders from a mile away. If you’re running a business and […]